Show Me the Numbers - Facebook in the Workplace

Well, there are no key performance indicators in this post.  This is a list of interesting numbers from research firm, Nucleus Research, with regards to Facebook in the workplace.  I'm not terribly surprised with some of these stats; however, I would have thought more time was spent on Facebook than the study indicates.  In any case, here they are:

A strong 87% of the people surveyed in this research said that they couldn't see a business benefit in using Facebook.  Can someone ask the remaining 13% how Facebook can help an organization outside of search engine optimization?

There is a 1.5% decrease in employee productivity.  Not surprising that there is a decrease in productivity when one is spending minutes a day looking at photos and constantly giving status updates.  Or is it?  Continue reading...

However, to counter the previous point, U of M professor Dr. Brent Coker suggests that there is a 9% gain in productivity when people take small breaks.  I have to agree with this.  I'm definitely more productive when I've taken a 5 minute break.  Typically, I walk around the office to chat with people.  Mmm.  I guess I may be a cause of decreased productivity. :D  In any case, Facebook is better than smoking!

I'm not anti-Facebook by any means.  I think it's a great medium to share photos, videos, etc.  However, I still have a soft spot for inviting people over to share these things.  Call me old fashion. ;)

posted @ Friday, February 04, 2011 2:01 PM

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# re: Show Me the Numbers - Facebook in the Workplace

Left by Chistes at 2/16/2011 6:53 AM
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I really think that Facebook is really important for businesses, i dont really get your point.

Try facebookads for example.

# re: Show Me the Numbers - Facebook in the Workplace

Left by alexanderc at 2/17/2011 12:37 PM
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Hi Chistes,

The point that the research paper was trying to suggest was that people using Facebook at work didn't see any business benefit to it. I.e. they couldn't use Facebook to generate revenue or increase their productivity. I agree that anyone wanting to use Facebook as a lead generation can get a business benefit from it. However, I'm quite skeptical about the legitimacy of most of those ads. I.e. Facebook has given themselves a bad name for scam ads; I would not want to post there if I was a legitimate business as I would lose credibility. But that's just my opinion.

AC

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